FRANQ allows you to orchestrate franchise journeys and accelerate lead-to-revenue, a holistic multichannel franchise marketing management software powered by out-of-the-box best practice processes delivering demand generation excellence.
Obtain a complete view of your potential franchisees. Store information about your customer that include geography, financial standing, noteworthy events, contacts’ communication history, and more. Get to know your customers better to build efficient, personalized communications.
Segment your database and build data selections. For a truly personalized approach, build custom target segments based on the data stored in the system. You can use filters to create dynamic groups of accounts and contacts or create static groups manually.
All information is collected in the recruitment lead profiles and is displayed in dashboard analytics. Track lead sources to evaluate the effectiveness of lead generation channels used in your marketing campaigns and focus your efforts on the best performing channels.
Create efficient, multichannel campaigns and send personalised emails to recipients. Plan campaigns using the simple visual campaign designer and define conditions for transitioning between campaign stages. The system allows for setting up criteria for target conversion rates and campaign completion. Use available tools to monitor campaign performance.
Get to know your franchise partners better, understand their preferences and build efficient personalised and targeted communication to maintain good relationships. Personalised emails stand out and are more likely to be read.
Manage the efficiency of your email campaigns with the help of pre-configured dashboards and reports. Open rates will help you understand which topics are most attractive to different segments of subscribers. Analyse indicators, such as deliveries, open rate, hard and soft bounces, spam, unsubscribes, etc.
FRANQ is the franchise management software that helps you solve franchise marketing challenges. FRANQ allows you to understand your potential franchisees better and create strategies for marketing campaigns based on factual data.
- 360° franchise and customer view
- Centralised database for all functions
- Record of all communication with each lead
- Multi-stage Marketing Campaigns
- Filter and segment the contacts
- Make use of location and time
- New franchise enquiries from website, other sources
- Re-market and re-engage old leads
- Send template-based emails
- Integrated streamlined recruitment process
- Marketing performance dashboards